Melbourne relaunches the 91.5FM brand from 7am today (Monday May 21) transmitting as Smooth FM the station will feature shows from Jason Donovan, David Campbell, Michael Buble, Richard Wilkins and David Reyne.
“A major launch of a new radio brand is incredibly exciting not just for DMG Radio Australia, but for the whole industry. It underlines the vibrancy of commercial radio across the country and its importance in our lives. We’ve identified a gap in the market for a music position that is unique in the Sydney and Melbourne radio landscape and we’re confident that listeners will embrace smoothfm,” CEO Cathy O’Connor DMG Radio Australia said in a statement”
Michael Buble will be a special guest of both the Sydney and Melbourne breakfast shows next Monday and then host his own show for the next 6 weeks on Saturday’s at 9am.