Maia Lillford’s work is intricately adorned with embroidery and other handy crafts to create sentimentality and to prolong the garment lifecycle. Lillford has been chosen for an exclusive Australian fashion runway – HOUSE OF BLING as part of major New York fashion festival Rainbow Fashion Week. Eye-popping colour, sleek silhouettes, earthy tones and sparkling jewels – the House of BLING fashion runway will reveal four distinctly different high profile ‘Aussie’ designers.
Presented at Rainbow Fashion Week by BLING Entertainment – a premier Australian| New York Event and Entertainment Agency – House of BLING will set New York ablaze with an electric fashion runway show unlike any other.
ABOUT MAIA – An emerging fashion graduate from the Whitehouse Institute of Design (Australia), and based in Ascot Vale, Melbourne, Maia Lillford has a passion for sustainable, ethical and Australian made clothing.
She has spent the past year working for renowned Melbourne label, Dejour Jeans. During this past year she has been featured in: The Australian Times Fashion Magazine, Lomography Magazine International and Visible Inc. Magazine. Having an interest for highly decorative and colourful garments, she was head stylist for MD Cinevision Pictures for the Bollywood music video Surmain 2013.
This eco-friendly emphasis is further demonstrated through the durability of the clothing via the use of hydrophobic spray and other cutting edge innovations.
“My designs have a strong focus on sustainability, and are displayed in an unconventional manner. I feature colour, shape and pattern in an abstract way to be both visually and functionally unique, “ Lillford says of her collection bound for New York.
The combination of thoughtful design and exciting new advances in the production of textiles, means Lillford is able to ensure the clothing is to the highest standards of excellence as well as guilt-free.
Maia works with bold and bright colours and a wide range of materials for her clothing. Her collections embrace functionality, partnered with hyper aesthetics, and highly structured silhouettes.
Maia Lillford joins fellow Australian designers for the HOUSE OF BLING SHOWCASE on 20th JUNE 2015 in New York, USA, featuring: guru and highly sought-after fashion king MATCHO SUBA; the bespoke and divine eveningwear glamour of TETTMANN.DOUST; and sparkly handcrafted and bedazzling heels from CRYSTAL SHOE COUTURE.