NEW MUSIC: London Grammar – How Does It Feel

London Grammar release their new single How Does It Feel, which sees frontwoman Hannah Reid channel a side of London Grammar fans haven’t seen before. The single, which is co-produced by Brit award-winning writer and producer Steve Mac – known for his work with some of the most prolific names in pop – premiered as Annie Mac’s Hottest Record on Radio 1 last night and arrives just a few weeks ahead of the release of Californian Soil, the brand-new studio album from the band, out April 16 via Dew Process.

Of the single, Hannah Reid said, “I’ve always loved pop music. Some of my favourite writers and singers are female, many who are younger than me but who are absolutely smashing the pop world with amazing songs. This song started off as an experiment and ended up being one of my favourites on the record. Along with our alternative side, this creates a light and shade on our album that I’ve always wanted to achieve.”

The highly anticipated album from London Grammar, Californian Soil, will be released on April 16 2021 via Dew Process. The album features acclaimed singles ‘Baby It’s You’ and ‘Lose Your Head’ both of which were co-produced by George FitzGerald and featured prominently on the Radio 1 playlist for an incredible run of weeks, respectively.

Californian Soil is the irrefutably beautiful third album from London Grammar, whose success and longevity as a band has traced the British pop graph for over a decade. The album itself embodies a new clarity of purpose centred around frontwoman Hannah Reid, who crafts a message of femininity and power on the new material. Their debut double platinum selling record If You Wait garnered huge success upon its release in 2013, which was followed by their #1 record Truth Is A Beautiful Thing in 2017. To date the band have sold 3 million records and 1 million tickets globally, whilst their music has been streamed 1 billion times. Having garnered numerous BRIT nominations and awarded a prestigious Ivor Novello, London Grammar remain rooted as one of the most exceptional and successful artists of a generation.

Californian Soil’ is out VIA DEW PROCESS April 16, 2021