A Yorkshire based family have launched a new men’s lifestyle website avaj.co.uk, providing luxury products for the well-groomed modern man. The entrepreneurial family trio have invested £80,000 in the website to date, which currently has 41 product lines spanning grooming, clothing, homeware and accessories.
Since the concept creation the product range has been designed, developed and procured over the last 12 months, and there are plans to expand the product lines further over the next year. Products currently sold online include the brand’s own label underwear and contemporary grooming products, all of which are designed in their Bradford office.
avaj is committed to supporting the UK manufacturing industry, with 90% of the company’s current product lines being made in the UK, including the firm’s grooming products range which is manufactured entirely in Yorkshire. Continue reading AVAJ.CO.UK Arrives To Assist The Modern Man