Following the inescapable hysteria that was ‘Hello’ and the ensuing ‘SMASH’ album and video series, this latest offering is gathering pace at unprecedented rate. ‘Hey Now’ released on onelove Recordings, is the first of several collaborations Solveig has lined up for 2013, as he takes a more experimental approach to making and delivering his music and videos he is oh so famous for. Smattered with that Solveig pop frivolity and fun factor we’ve all grown to love, lashings of big bass, synth, Solveig wizardry and that all-important ‘hum-along’ factor, ‘Hey Now’ the record and indeed video, has it all!
Having already received huge support from DJ’s and radio shows across the world, Martin’s unique take on unadulterated fun is showing all the right signs of becoming a must-have track for the impending northern summer. Combining his own trademark sounds with those from The Cataracs and new kid on the block Kyle – this release has all the hallmarks of a bona fide Martin Solveig smash.