Recording artist Salt Ashes just dropped a new visual for her latest single “Go All Out” directed by Lucrecia Taormina.
“The video is a reflection of the internal struggle you have as an adult to accept and follow the status quo when your real desire should be to taste danger and release the inner child.”
“Being that Tim Burton’s ‘Beetlejuice” is one of my favourite films I was instantly drawn in and could see that Lucrecia understood and shares my vision for pushing visual boundaries and taking risks. Lucrecia comes from a fashion photographic background so her attention to detail and approach at composing each scene is flawless. It was awesome working with her and the incredible team we had on this.”
“I totally lost myself in a long term relationship and after we broke up, I spent a year battling with who I was and learnt how to love me again, which is when I wrote this song. I realised how hard I had become over the years, constantly putting restrictions on myself and shrinking to try and fit in all the time. I’d forgotten how to have fun, explore, be adventurous and happy with myself. It made me wonder what external aspects of my life contributed to where I had ended up which made me see how I’d been sucked into media bulls***.
From a young age we are constantly encouraged by the media to criticise and compare our bodies, looks and weight with unrealistic images of photoshopped people and we become conditioned to believe that’s the norm and that you are unattractive or won’t get anywhere unless you look that way. So it made me think about what I would say to my younger self to help her feel empowered and accepting of who she is without the need for other people’s approval.”