For the third and final time, Eurovision heavyweight Daði Freyr is returning to claim what is rightfully his. The people’s favourite for the Song Contest crown at the ill-fated 2020 edition captured the world’s imagination, thanks to his infectious banger ‘Think About Things’ and a striking similarity to Will Ferrel’s lead role in his Eurovision picture. Now, a year on, Daði Freyr is returning stronger than ever with ‘10 Years’, a track he wrote on his own terms, specifically with Eurovision glory for Iceland in his sight.

Although last year’s contest didn’t go ahead, nothing could stop Daði’s irresistible rise as the people’s champion. His entry song ‘Think About Things’ and its infamous dance routine became one of the biggest viral hits of the year. With over 75 million streams,achieving top 40 in the UK and landing on both BBC Radio 1 and Radio 2 Playlists. The accompanying video has been viewed over 24 million times and has picked up celebrity fans such as James Corden, Jennifer Garner, Russell Crowe and P!nk! whilst Hot Chip turned in the ultimate Summer dance-party remix. 

‘10 Years’ picks up where ‘Think About Things’ left off. Written about his wife – who is in Daði’s Eurovision “band” Gagnamagnið – it’s an uplifting celebration of the decade they’ve been toget’s her. After lush strings in the intro, a characteristically dance floor-ready bassline paves the way for a soaring staccato melody. ‘10 Years’ is sure to propel Daði Freyr towards the illustrious EurovisionSong Contest prize that he, and his host nation of Iceland, so desperately crave.

‘10 Years’ was released Saturday 13th March with the dance routine and first live performance happening simultaneously on Iceland’s TV show Straumar. For anyone wanting a stronger fix of Daði Freyr – and let’s face it, who wouldn’t want that? – later this year there will be a hologram that brings Daði into your home, a signature beer, figurines and so much more.