THEAUSSIEWORD.COM catches up with the boys from VOIX for a special interview.
How and where did it all begin for you? What drew your interest to the music industry?
Andi – I was always around a wide variety of music from a very young age. My parents and 4 older siblings introduced me to everything from classical (Vivaldi, Beethoven, etc) to 90’s Grunge, Rock, Indie, all the way to modern pop and boy bands (Backstreet Boys are my personal favourite). Listening to music always made me feel so much and provoke such mood, both positive and negative. I dabbled with piano at 5 years of age, happily accepting the odd lesson from a close family friend until I picked up a guitar on my 8th birthday, thanks to my dad. Once I started playing music for myself there was no looking back; I knew what I wanted to do with my life, it just made total sense.
Mike – I’ve been interested in music for as long as I can remember! My first CD was Michael Jackson, Off the Wall so had a fascination with the soul and groove in music from the age of 8. In the words of Alex of Blur, every house should have a £100 piano, and my parents had just that! And old, out of tune piano that I learnt to understand pitch on. Guitar shortly followed with all the usual power chord shapes and learning every available Nirvana song. The first pop record that caught my ear was L.A.M.B by Gwen Stefani. That is when I realised that there’s way more behind pop music than most people and I really thought.
We both met in our mid 20s after growing up in the same small town and going to the same schools and playing all the same venues, somehow managing to avoid each other!
When we finally met, whilst producing for local bands, we totally hit it off and decided that one day we’d have to make some music together. And here we are!
What motivates or influences you in your quest to make great music?
Andi – It has to be the love and passion that I feel towards the creative process. I want to be able to make people feel something special through the sound of what we create, and although it’s probably impossible, it drives me to create and never stop. There have been so many opportunities to give up in the last 15 years of the musical journey.
What are some of your biggest goals you hope to accomplish?
Andi – I would love to take our music around the world and share something special with people from all walks of life. As far as “career” aspirations, it would just be nice to have our music exposed to a wider audience and whatever outcome that creates, is perfect for me.
Mike – Id very much like to develop a company to help develop artists, like an old traditional record label but with a modern twist. We love working/collaborating with other artists and this is like an extension of that.
What can we expect from you in the coming months? Any plans to tour?
Andi – We plan to release 3 more singles and a remix between now (September) and January 2021. We would love to play some DJ sets next year and get out and about, but due to the current pandemic, we may have to do a raincheck.
Tell us a bit about your latest release and how would you best describe your music?
Our newest single is called, ‘Hard to Find’. It’s a high energy and uplifting dance-pop track, taking influence from Synthwave and 80’s style drum machine pop. The song itself is a story of love and loss, which contends with unrequited emotions and an uncertain outcome in a relationship. Something about the mystery of the unknown in our songwriting seems to be appeal because we keep doing it.
We feel like our music could be described as positive, emotive and powerful. We aim to create feeling in our tracks and we hope that it comes across.
Give us an insight into your creative process. What gets you writing songs?
We write in a few different ways, but it usually starts with either a vocal memo/melody that is sung in to a phone, or a produced track/idea that we have, which we then write to. Sometimes it’s random inspiration and we just have to try and capture the idea that comes to us.
Once we have something solid that we feel good about, it’s a matter of creating the right production to match what we want the song to represent. Some songs just flow and we end up with a finished idea really quickly, other songs are more complicated and have to be produced a bunch of times until they match our vision.
Is there a hidden meaning in any of your music?
We try and leave the meaning to listener; there are a many different ways that the lyrics can be interpreted and that is no accident.
Success, what is the secret to it?
I’ll let you know when we arrive…
Define success… to create music that we love and have other people love it too, which feels a lot like success.
What has been your biggest career highlight so far?
Somebody recently told us that our music helped them heal and pulled them out of a long depression. That felt amazing.
Which stars of the music industry do you find inspiring?
Andi – There are so many great talents in the music industry at the moment; I think Jacob Collier is hugely inspiring to me…
Mike – Although a tad predictable Id have to say Max Martin, he’d managed to do something completely unheard of in an industry where it seems everything has been done. And relatively under the radar!
Are there any new projects in the pipeline?
We have plans to direct our music towards a more collaborative project, whilst developing ourselves as a label. We are collaborating and writing/creating for other artists and labels at the moment and we’re looking forward to the challenges of the next chapter.
The music industry is constantly changing, where do you see yourself a few years?
We would love to be working alongside other artists and champion the next generation of musicians/producers if we’re in the position to do so.
What is your favourite and least favourite part about this line of work and why?
Favourite – Creating music together and spreading a positive message to others.
Least Favourite – Administrative duties, lack of support from others in the early stages.
Name a few of your favourite Australian artists.
Flume – unbelievable producer with such an interesting style and take on modern EDM.
Sia – definitely one of the most accomplished songwriters of this generation and such an great voice.
Parkway Drive – one of my favourite metal bands that I’ve followed since 2005, Byron Bay represent!
The Broadcast Fiasco – They’re led by a friend of ours, Rob Howe who is a real talent. Check ‘em out!
The shape of the music industry has changed significantly over the years, including the use of social media, how do you feel about the industry as a whole and what does it mean to you in getting your records out into the public eye?
It seems much harder to grab people’s attention nowadays. Social media is so noisy and apparently there are in excess of 40,000 songs released on Spotify each day, which makes independent music like finding a needle in a haystack.
It’s challenging when a lot of the support outlets for new artists, such as blogs, radio stations, etc, don’t seem to champion upcoming talent and are only really interested in exchanging support for profit, this is a bit sad, but it seems to be the nature of the new industry.
In a more positive light, never has the artist had more creative control over their product. If you get it right and manage to find some investment early on to build a real fanbase then you could have a career without having to relinquish any control. Which would have been impossible decades ago.
How will you continue appealing to the international market?
We’ve always aspired to learn and grow as musicians, producers and managers of our own project, and I’m sure we will continue to put our best foot forward. Hopefully, if we create something meaningful for long enough, we will have the opportunity to reach a lot of people with our music.
Do you collaborate with others? Who is on your wish-list?
We do collaborate and are really looking to do a lot more of it. Wish list… hmm… Max Martin?
What advice do you give for other artists wanting to follow in your footsteps?
Work really hard and set some clear goals to focus on, no matter how big or small. Stay hungry to improve and remember that you can only fail if you give up.
A message for your fans. How do you best interact and respond with your followers and fans?
Thank you so much for supporting our music, we really hope you enjoy what we do. You can get in contact with us by DM on Instagram @wearevoix
Any last words?
Huge thanks to theaussieword.com for the support.
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