New Music: Hunter Adams ‘Fool Of Me’

Already garnering interest across the media landscape, Hunter Adams debut single, Fool of Me, which went to radio on Monday, is now out on video and to make it even more enticing, a 360° version has also been released. 

In an exciting and incredibly generous collaboration between Lumen Arty Studios, The Vintage Department, and Filthy Look Films, the Fool of Me video was produced and directed by Mick Jones and Linda Ung (BBC, The History Channel).  It portrays the enigmatic and charismatic Adams, in the true story of a girl trying on drastically different personalities in order to become somebody she believes others could love.

“There’s a little bit of me in each of these people, but none of them are completely the right fit.  The idea is that ultimately we don’t live in a world of absolutes, and all of these characters – despite their differences – are singing the same song; telling the same story,” says Hunter Adams.  “All of them are me, yet none of them are me.  The video is a microcosm of self-realisation, where I learned that the only person I can be, at the end of it all, is myself.  And I’m never any one version at any one time.”

360° video’s are video recordings of 360 degree panoramic scenes, allowing the viewer to pan and rotate the video’s perspective and watch it from different angles.

Also dropping today is Adams’ debut EP, Chrysalis, available via iTunes.  It’s about love – what you learn from it, but even moreso, how to be without it.  After a stint in New Orleans in 2012 and touring Australia with the likes of Steve Balbi and Damien Leith, Hunter took some down time.  She got lost in the mountains, took up surfing, lost herself, and fell in love.  After months and months of hibernating in a studio completing the EP and inking a deal with independent label, Social Family Records, Chrysalis is ready to be revealed to the world.
01 Fool of Me
02 October 20
03 Get Mad
04 How Do I Know
05 The One That Got Away

Available via

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