theaussieword.com’s special interview with Sara Forslund – an Aussie exclusive and first ever Australian interview!
Tell us how it all started. What had you first interested in music? I started to write my own songs in junior high school and also played guitar in a girl band for a little while. But it wasn’t until a few years later when I was in my 20´s and lived in Glasgow that I had a connection with music. What happened was that I bought a Tim Buckley album because I liked his dreamy poetic look. I had no idea who he was and what he sounded like. From the first song I was struck for the first time I felt someone could put words to my own exact feelings. When I heard Song to the siren I was mesmerized.
What motivates or influences you in your quest to make great music? To take my audience to that dreamy state where everything is floating and feels connected. I get inspired by poetry, forest and mystery.
What are your biggest goals you hope to accomplish as an artist? To be seen just that an artist, a songwriter and not a “female” singer-songwriter. I want to keep recording albums and be true to my own creativity and sound.
Success, what is the secret to it? I don’t think there is a secret to it. It is important to fail and then fail again. Its also about timing. There are a lot of artists out there who deserve a bigger audience and vice versa. I actually think it can be better for an artist’s songwriting and integrity if they don’t get too successful and have to struggle more for what they want. In the long term it will make them stronger and more perseverant.
What has been your biggest career highlight so far? Not sure. I was great experience though to play and acoustic gig in Liverpool at the Nordic church last year. One of Birch and Meadows (my other music project with David Wenngren) songs Butterflies and graves was chosen for the American TV-series Hemlock Grove.
Which stars of the music industry do you find inspiring? Most of them are dead but Nick Drake and Tim Buckley would be two, Karen Dalton, Marianne Faithful and a Swedish singer-songwriter called Sophie Zelmani. Not sure all of them would call themselves stars though.
The music industry is huge, where do you see yourself a few years from now? Not sure. I try to live in the moment and not worry too much about tomorrow But hopefully I am still making music and maybe doing more live gigs.
The shape of the music industry has changed significantly over the years, including the use of social media, how do you feel about the industry as a whole and what does it mean to you in getting your records out into the public eye? I think that its both good and bad what has happened. The fact that more artists are taking more control of their own music and profit is a good thing. This has reduced some of the power record companies had over their artists before. The bad thing is that a bit of the mystery of the artist is now gone since its expected that they join facebook, twitter etc. If you let everyone know what you think about everything there is not much left to dig out and I think it kills some of the magic you can find more in the earlier days when artists were more mysterious.
Name a few of your favourite Aussie artists. I lived in Australia during 2005 for 1 ½ year. I tought English as a secondary language to Koreans. I lived in Canberra and Blue Mountain. During my time in Canberra I visted the local library and discovered Anne Mccue which is fantastic singer-songwriter. She has that poetic touch to her lyrics combined with a gritty guitar and deep, crispy voice which I like. I am also a ACDC fan of course, who is not?
What can we expect from you in the coming months? Any plans to tour? At the moment I have started to plan for my next album which will be recorded this summer. You always feel a bit empty when an album has been released so it’s nice to have a new “baby” to care for.
Tell us a bit about your latest record, how would you best describe your music? It can be described as an intimate record, stripped back where the word and voice are the centerpiece. It has a touch of hopeful melancholy and longing dewdrops.
Do you have any new projects in the pipeline? Yes my second album.
Thanks for the interview! What final message do you have for us today? I will leave you with and Albert Camus quote “Men must live and create. Live to the point of tears.”