New Music: The Afters ‘Live On Forever’

Texas-based, four-piece band The Afters were propelled into the national spotlight with their FairTrade/Sony Music Label Group debut I Wish We All Could Win. The project spawned the swirling, melodic hit “Beautiful Love,” earning the band an enthusiastic following when the song was selected as the theme track for MTV’s “8th and Ocean.” “Beautiful Love” was also the most downloaded track of 2006 on the iTunes ยฎ Inspirational charts and garnered the band an mtvU award. The Afters’ sophomore release Never Going Back To OK (FairTrade/Columbia Records) debuted in the Top 50 on the Billboard Top 200, and proved to be a sensation on the silver screen with “Grey’s Anatomy” (ABC), “Dr. Phil,” “Army Wives” (Lifetime) and “Rachael Ray.” The band’s third record Light Up the Sky bolstered two No. 1 radio hits, as well as placements on “The Biggest Loser” (NBC) and “You Deserve It” (ABC). A slew of media including Rolling Stone, Seventeen.com, E! News Live, TV Guide, Premiere Radio and more also picked up on covering The Afters. The band released its fourth studio album, Life Is Beautiful in April 2013 via Fair Trade and is currently in the studio recording their fifth studio album, Live On Forever, set to debut Summer of 2016.

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